Our strategy

We believe in three key holistic approaches to generate change and legacy.

showcase

Our organisation highlights the diverse voices and experiences of minority girls and young women in football. We believe that by sharing their stories, we can inspire others and create a more inclusive and equitable football community. We also recognise the importance of highlighting intersectionality, as the experiences of minority girls and young women are often shaped by multiple identities.

Through media-driven storytelling, we amplify underrepresented voices and provide visibility to those striving to break through the grass ceiling. This includes:

  • YouTube Content – Engaging, insightful, and entertaining videos tailored to both young people aspiring to football careers and adults interested in industry knowledge.

  • Social Media & Digital Campaigns – Raising awareness, sparking conversations, and celebrating achievements within the football space.

By showcasing these stories, we aim to challenge stereotypes, shift perceptions, and inspire the next generation to see football as a space where they truly belong.

engage

We engage with young people through events, workshops, football sessions, and other activities. These initiatives allow us to connect with young people and provide them with opportunities to learn and grow beyond football.

Through EOE for Schools and the EOE Foundation, we deliver career-focused speaking engagements and workshops in educational institutions. Our sessions aim to:

  • Educate – Offering industry knowledge, career pathways, and practical advice.

  • Empower – Building confidence and resilience in young people as they navigate their aspirations.

  • Connect – Creating opportunities for mentorship, networking, and real-world exposure.

By engaging with young people in meaningful ways, we help them develop skills, build networks, and broaden their understanding of opportunities within the football industry.

inspire

We inspire the next generation by providing mentorship, networking opportunities, and products that align with the brand’s message of effort leading to new opportunities.

Our approach focuses on:

  • Mentorship – Offering personalised guidance and support through mentorship programmes that connect young people with industry professionals.

  • Networking Opportunities – Creating platforms for young people to engage with key players in the football industry, helping them build valuable connections.

  • Products – Providing products that not only serve practical needs but also reinforce the values of effort and determination in achieving success.

Through these initiatives, we empower young people to believe in their abilities and take meaningful steps towards their football aspirations, knowing that their effort will create new opportunities for them in the industry.